zebvoo
  • Categories
    • Automotive
    • Business
    • Career
    • Dental
    • Education
    • Entertainment
    • Environment
    • Family
    • Fashion
    • Finance
    • Fitness
    • Food
    • General
    • Health
    • Home
    • Legal
    • Lifestyle
    • Marketing
    • Music
    • Pets
    • Photography
    • Politics
    • Real Estate
    • Self Improvement
    • Shopping
    • Technology
    • Travel
    • Web Design
    • Wedding
    • Women
No Result
View All Result
  • Categories
    • Automotive
    • Business
    • Career
    • Dental
    • Education
    • Entertainment
    • Environment
    • Family
    • Fashion
    • Finance
    • Fitness
    • Food
    • General
    • Health
    • Home
    • Legal
    • Lifestyle
    • Marketing
    • Music
    • Pets
    • Photography
    • Politics
    • Real Estate
    • Self Improvement
    • Shopping
    • Technology
    • Travel
    • Web Design
    • Wedding
    • Women
No Result
View All Result
zebvoo
No Result
View All Result

Consumers have more faith in brands that use user-generated content.

by Dany Michael
in General
Reading Time: 3 mins read
A A
Consumers have more faith in brands that use user-generated content.
Share on FacebookShare on Twitter

82% of respondents said they would be more likely to buy a brand’s product if their marketing initiatives used content from regular consumers who shared their experience with purchased products.

In order to gauge how consumers ages 18 and over felt about influencers, creators, and a brand’s use of user-generated content (UGC), EnTribe conducted an online survey in April 2023. They discovered that, despite the rise in peer recommendations and brand use of customer-generated content, consumer trust in influencers is still declining. User-generated content (UGC) undoubtedly influences positive brand perception and consumer behavior.

According to this study, influencers may not be as successful at inspiring consumers to make purchases as they once were. In fact, there may be a negative effect on brands that use influencers. 

A study by EnTribe revealed: 

  • 90% of consumers preferred brands sharing content from actual customers compared to sponsored influencer content. 
  • A brand that publishes user-generated content has the support of 86% more people than one that relies on influencers.
  • Only 12% of respondents said they had ever bought something from an influencer; 42% of those said they regretted the purchase.
  • 83% of consumers said they would be more likely to buy a brand’s product if they used content created by regular people in their marketing campaigns. That creates great opportunities for the brands to create experiential in-store demo events designed to motivate consumers to share their experiences. 

The overexposure of influencers

According to EnTribe, the majority of consumers (86%) said they regularly or too frequently see sponsored posts from influencers in their social media feeds. In response, more than half (51%) simply scroll through influencer posts, and 29% go so far as to say that they despise and don’t trust influencers. On the other hand, 81% of respondents believed that a brand’s use of influencers had either no impact or a negative impact. 

Additionally, almost 30% of respondents said that influencers are fake, and many people have a low opinion of and skepticism toward influencers.

Retailers should understand that their best marketing is their authentic community’s word-of-mouth advertising, and the best advertising today is the actual in-store experience of products shared by consumers on social media. The deployment of event management software to engage consumers is one of the most effective methods to entice the generation of authentic content.

Almost 40% of those surveyed also stated that influencers have a negative impact on how they view a brand.

When it comes to authenticity, marketers need to tread carefully.  It’s easy for an influencer to do damage, but there’s still potential for benefit if they’re genuine fans of the product or service in question.

The fact that an influencer satisfies the psychographic and demographic criteria for the brand’s target audience does not automatically make them an authentic source of trustworthy information, even though authenticity and organicity are important. 

User-generated content

When choosing a product to buy, the vast majority of consumers (80%) prefer friend or peer recommendations over influencer promotion, and 90% reported basing their decisions on the recommendations of their peers.

However, 62% have never bought a product that a celebrity has endorsed. The survey found that 40% of consumers who bought something because an influencer recommended it were unhappy with their purchase.

The purchases, motivated by product reviews created by actual customers, were reported to produce much higher satisfaction levels.

The effect of social commerce

Eighty percent of Gen Zers (defined here as those between the ages of 18 and 29) surveyed by EnTribe reported that they have shared or would share their experiences of their purchases on social media. Two times as many members of Generation Z as those of older generations share a desire to be featured by brands on social media (55% vs. 20%). 

Previous Post

Tips and Tricks For Making your kids Look More Attractive and  Happy  

Next Post

Celebrate Fathers Day With Adorable Onesies

Recommended

QUALITY TABLE TENNIS TABLES FOR SALE – EQUIPMENT AND APPAREL

QUALITY TABLE TENNIS TABLES FOR SALE – EQUIPMENT AND APPAREL

Tips and Tricks for Making the Most Out of Your Trip to Marina Di Praia Beach at Amalfi Coast

Tips and Tricks for Making the Most Out of Your Trip to Marina Di Praia Beach at Amalfi Coast

Reasons Why You Should Consider Installing a Security Door

Reasons Why You Should Consider Installing a Security Door

The Rise of Escape Rooms: Exploring the Phenomenon Sweeping the Nation

The Rise of Escape Rooms: Exploring the Phenomenon Sweeping the Nation

Categories

  • Automotive
  • Beauty
  • Business
  • Career
  • Construction
  • Education
  • Entertainment
  • Environment
  • Family
  • Fashion
  • Finance
  • Fitness
  • Food
  • Game
  • General
  • Health
  • Home
  • Legal
  • Lifestyle
  • Marketing
  • Photography
  • Real Estate
  • Shopping
  • Software
  • Technology
  • Travel
  • Uncategorised
  • Web Design
  • Wedding
No Result
View All Result

Highlights

Information You May Need To Be Able To Sell Your Car Online

Budget-Friendly, Sexy Halloween Costumes for the Modern Woman

Pondsmith and CD Projekt Red

Demystifying DIFC Wills in Dubai, UAE

A High Schooler’s Starter Guide to the Oil and Gas Industry

What Should Alabama Residents Include in an Estate Plan?

Common Drain Unblocking Services
Business

Common Drain Unblocking Services

by Dany Michael

It doesn't matter how big, or small your home is; a blocked drain is a major source...

Climate Control Storage Units You Need To Use For Wine

Climate Control Storage Units You Need To Use For Wine

What Makes an International Construction Company Different?

What Makes an International Construction Company Different?

Caramelle Rosse by Fragrenza: An Exceptional Experience Without The Luxury Price Tag

Caramelle Rosse by Fragrenza: An Exceptional Experience Without The Luxury Price Tag

Discover the Wonders of Australia: A Family-Friendly Travel Guide

Discover the Wonders of Australia: A Family-Friendly Travel Guide

Embed PDF in Website: Streamlining Content for Enhanced User Experience

Embed PDF in Website: Streamlining Content for Enhanced User Experience

by Dany Michael

The digital landscape is continuously evolving, with websites striving to offer richer content and improved user experiences. Amidst the myriad...

About Danish Digital Online Marketing Agency

About Danish Digital Online Marketing Agency

by Dany Michael

Are you looking for a reliable and efficient digital marketing agency? Look no further than Danish Digital Online Marketing Agency....

Qhubo News Agency: Your Trusted Partner for Philadelphia Marketing Success

Qhubo News Agency: Your Trusted Partner for Philadelphia Marketing Success

by Dany Michael

In the bustling city of Philadelphia, where businesses strive to thrive in a competitive marketplace, choosing the right marketing agency...

Ev Charger Manufacturer

Ev Charger Manufacturer

by Dany Michael

CHINAEVSE has been a leading ev charger manufacturer in electric vehicle supply equipments(EVSE), offer complete solution for EV charging station such as...

Highlights

Custom Cabinets by Skilled Craftsmen: Cabinet Makers Perth

Slip and Fall Accidents at Connecticut Grocery Stores: Why You Need a Personal Injury Lawyer

The Power of Professional Translation Services: A Deep Dive into Renaissance Translations

Information You May Need To Be Able To Sell Your Car Online

Budget-Friendly, Sexy Halloween Costumes for the Modern Woman

Pondsmith and CD Projekt Red

Demystifying DIFC Wills in Dubai, UAE

A High Schooler’s Starter Guide to the Oil and Gas Industry

What Should Alabama Residents Include in an Estate Plan?

The Importance of Dental Cleaning for Adults

Embed PDF in Website: Streamlining Content for Enhanced User Experience

About Danish Digital Online Marketing Agency

CONTACT US

Loading
  • Contact Us
  • Privacy Policy

© Zebvoo 2020. All Rights Reserved

No Result
View All Result
  • Automotive
  • Business
  • Career
  • Dental
  • Education
  • Entertainment
  • Environment
  • Family
  • Fashion
  • Finance
  • Fitness
  • Food
  • General
  • Health
  • Home
  • Legal
  • Lifestyle
  • Marketing
  • Music
  • Pets
  • Photography
  • Politics
  • Real Estate
  • Self Improvement
  • Shopping
  • Technology
  • Travel
  • Uncategorised
  • Web Design
  • Wedding
  • Women

© Zebvoo 2020. All Rights Reserved